Nomachi Accelerator Program - Business Innovators
Mr. Masahiro Tokuno
Talking with young people gave me new perspectives.
Masahiro first visited TENJO in May 2024 for business consultation. Although he had been researching and planning to open a high-end coffee shop, his ideas haven’t come together.
Over the next two months, he held weekly mentoring sessions to refine his business concept and vision for the shop. Using the finalized business plan, he pursued financing, searched for property, and completed company registration.
As a participant in the Nomachi Accelerator Program, Masahiro, in his 40s, joins younger entrepreneurs and openly shares his business development process. At the same time, he actively listens to younger perspectives to gain new insights. Having found an ideal location, he aims to open the shop in summer 2025.
Yukigeame – The shop will be a self-roasting coffee lounge offering high-quality specialty coffee.
Specialty Coffee refers to a category of coffee meeting exceptional standards in quality, flavor, and traceability, aimed at sustainable production. Less than 5% of coffee distributed domestically falls into this category, with the highest-rated among them known as “Top Specialty Coffee” or “Top of Top,” highly sought after by coffee enthusiasts.
